A 40-week research study on AI, the craft of language, and how the work is fundamentally shifting.
Or email me directly at neha@whenworkchanges.com
Generative AI isn't just another shift in communications. It is absorbing the specific tasks that communications professionals have spent their careers mastering.
Whether they are frustrated by it, intrigued by it, or leading the rollout in their own teams, AI is changing the communications craft in ways that go deeper than tools and workflows.
I am conducting a 40-week research project in New Zealand to understand what that actually feels like. How mid-career communications professionals are experiencing this change, and what it is doing to how they see themselves and their work.
I'm Neha Bhardwaj. For the last 20 years, I've worked in HR and organisational change. I've sat on the organisational side of restructures and seen that the hardest part of a transition is rarely the new technology. It's how people make sense of themselves when their work changes.
I am doing this research because I believe that to build better, more human support systems for the future of work, we have to listen to the practitioners living through it right now.
Or email me directly at neha@whenworkchanges.com